We are art, art of making wine, art of wearing the garments of the earth
The first sensation that emerges when thinking of the Friulian landscape is movement, with its lands that are characterized by encounters of peoples and cultures. It has been and continues to be a hub for communication and the transmission of values and understandings, connections and collaborations. Therefore, Friulian wine owes much to movement, with which it also shares another fascinating aspect: synaesthesia. The wine can be round, ethereal, broad or harmonious, soft or velvety. In 2023 we wanted to create a story of poetry, femininity and wine which, through colorful illustrations, declines the richness of our wine universe, combining the art of illustration with that of wine, celebrating the historical and cultural richness of our territory. A portrait and a narration between the meaning of synesthesia and the main characteristics of our vines.
From all these suggestions, WEART was born. Curated by Le Vigne di Zamò and Elisa Talentino.
Wine in movement: our land meets art
Chardonnay, one of the most widespread vines in the world, lively and sparkling, fresh, rich and buttery. A tradition wants it as a vine of Middle Eastern origin, another one sees it originating in the Balkan region, but it has been rooted in Friuli for many decades. The label wants to represent the Ponca, a peculiar ground located closer to the border between Friuli and Slovenia, who has the characteristic of alternatig sandstone and marl creating a perfect environment for the growth of the most important vineyards of the zone.
The woman's dress takes up the layered schematization of the layers that compose it.
Arrived in Friuli thanks to the Venetian merchants who brought it from Dalmatia. The name refers to a phenomenon that, once, occurred during its wine making process. The remarkable presence of malic acid, typical of its grapes, together with the lack of controlof the fermentation temperature made the must ""boil". From here, Ribolla. Today, this phenomenon no longer occurs, as the production and storage of wine takes place at controlled temperatures, taking care of every detail. "Yellow" refers, instead, to the typical color of the berry. The dress wants to represent the boiling must: an ethereal dress made from bubbles and some small bubbles suspended in her hand.
Its characteristics of remarkable and intense aromatic make the Traminer Aromatico one of the most characteristic and immediately recognizable wines, also for the less trained olfactory.
The woman on the label represents the Bora: she is flying away, clinging on to a rope.
Sauvignon, intensely aromatic and refreshing, whose name derives from the word sauvage, which means wild. The adjective indicates the native origin of this plant.
The woman dress represents wild geraniums. It wants to remind of Artemis, godness of woods and hunting, representend with arch and arrow.
Pinot grigio ramato
The shape of the Pinot Grigio bunch resembles a pine-cone, because the grapes are small and very close together and in fact the name "Pinot" means pine. Coppery, fragrant wine of great complexity.
The dress of the woman represents a pinecone shape, figured like an ancient godness of the woods. She holds a pine branch, a bit like the mistletoe under which lovers kiss.
Il Merlot, che deriva dal nome di un uccello, il merlo, che risulta essere particolarmente ghiotto delle bacche di uva di questo vitigno. Soft, juicy and enveloping, it has a good structure, a balanced acidity and a defined tannin, but, at the same time, velvety and round, made even softer with the aging.
Here the boundaries between the animal, the blackbird, and the woman merge in the supple movement of the feathers, that are lost in the dancer's dress.
We also find other great varieties, such as Refosco, whose name derives from the local expression "ràp fosc", which means dark bunch; in particular, Refosco dal Peduncolo Rosso is a native vine of Friuli-Venezia Giulia, which owes its particular name to the red colouration of the peduncle, that is of the base of the rachis (stalk). With an appreciable structure and an important alcohol content, never excessive.
Refosco’s woman represents greenish hills: the soft and sinouos skirt recalls the undulations of the hills and its surface hosts a terrace of vines and vegetation.
The black version of the yellow Ribolla is called Schioppettino. This last variety of grape takes its name from the crunchiness of its berries, taking back in an onomatopoeic way the “schioppettino” (little shot) that derives from it by pressing it. A frank wine, pleasing because it knows how to give itself gracefully.
The woman on the label represents the crunching grapes when crushed. The dress is an explosion, the pose is energic and electrifying and she holds in her hand a small burst of light.
Pignolo rhymes with Barolo. The Pignolo is an autochthonous with a history linked to Rosazzo, the vines have been saved on this hill. We had the pleasure of tasting bottles made by the vicar of the abbey of Rosazzo in 1970, handmade but with their depth and value. Starting from this we also have screws in Pignolo, it is one of our tasks to bring it back to a product that dusts off history and goodness.
The woman on the label represents the Adriatic Sea. She makes a dance on the surface of the water, where the dress hosts the sea fauna.
The artist of WEART
Elisa Talentino is an artist who works with illustration, art graphics, painting and animation. Her illustrations have appeared on the pages of the New Yorker, the New York Times and the Washington Post, She has created images for theater and cinema, She has taken care of the image of international brands in the fashion, beauty and food and wine sectors. Her work has been selected in various competitions, including the New York Society of Illustrators and has won the Gold Medal two years in a row in the 3×3 Mag Professional Show illustration competition in New York. She specializes in art printing: through the screen printing technique she personally creates prints with pictorial and experimental engraving techniques. A selection of her works are part of the Permanent Collection of the Farnesina of the Ministry of Foreign Affairs.